A 1960s Volkswagon van sits within Water City’s brand name unveiling enjoy at the beginning of Could possibly get about inlet parking area. The fresh new van, that is part of paign, moved so you’re able to Baltimore, Washington D.C. and Philadelphia to the Memorial Time week-end.

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The potency of the fresh millions of dollars Sea City provides pumped on rebranding and you can creating the resort will be revealed from inside the a tangible report.

On a tourism Payment fulfilling this week, representatives away from purchases firm BVK gave an update towards the its previous efforts, including months off ent and you can inform you of another type of brand, tagline and you will done online marketing strategy in the place of one thing the resort provides previously had.

Now, towards the new Connect an experience promotion – a wacky energy to target secret viewers in the Ocean City’s primary travelers is preparing to observe how better they worked.

Stephanie Barkow, BVK’s older vice-president away from brand name approach look, informed Tourist Payment members from the an event June several that they work that have browse organization SMARInsights to provide research into the abilities out of BVK’s previous attraction sale services. (more…)