“When you use your money to produce exceptional services, you won’t need to purchase they into the advertising.” -Seth Godin, American copywriter and you can extremely profitable business person

Just how performed I’m sure one? They located the new Ultimate goal of every equipment (particularly an online dating site) that is progress by way of enormous word-of-mouth. That sort of progress besides will cost you little, but when a user finds out regarding the a product thru advice off a friend, they have been much more likely so you’re able to incorporate it than if a costly advertising campaign for it strikes her or him from the face. (more…)